Globe Span International Case Study

"NeoTitans has provided Globe Span International, Inc. a most efficient and effective facility for reaching our target market. NeoTitans is actually a business partner rather than just a web designer as it is sensitive to our needs. With the prevailing cut-throat competition among exporters nowadays, it is really an advantage having NeoTitans as a thinking business partner."     - Sonny Morales, Marketing Director

Web Site: http://www.globespanexports.com

Description:

Globe Span International Incorporated is a newly established Philippine Food and Beverage export and consolidator company. They export locally produced food and beverage products such as San Miguel Beer and Mama Sita's Instant Mixes and Sauces worldwide.

Services Rendered:

Web Design, Graphics Creation and Editing - Globespanexports.com targets business people worldwide as its audience. This necessitated a fast-loading, straightforward site that was multi-browser/multi-platform compatible. Optimum speed, ease-of-use and performance were the key goals. We created a simple globespanexports.com page featuring a highly site structure which invites immediate exploration and combined this with navigation that functions perfectly on all web browsers. Images used were all directly related to the content and the overall idea being presented.

Domain Name Registration - We suggested a top-level domain name that was as short as possible whilst retaining the company name and descriptive of its business as well.

Web Content Writing - Globespanexports.com wanted to present as much information about their products without causing information overload. This prompted a specific writing style best suited to an online audience. Their Web content is written in a short, straight-forward and highly organized fashion. It facilitates scanning and makes it easier for people to find important information by the effective use of highlighting and emphasis.

SEO - Using research gleaned from keyword tracking analysis, we determined the most widely used search terms for Globespan's industry. Globespan achieved top rankings for the targeted search terms which has resulted in an average of 3 inquiries daily from potential customers.

Below are examples of rankings achieved by Globespanexports.com on MSN, Yahoo and Google (current as of 10/2004).

• San Miguel exporter Google (#4)
• Philippine export company MSN (#1) Yahoo (#1,#2)
• Philippine exporter Yahoo (#6)
• Food export company Philippines MSN (#1,#2) Yahoo (#1,#2)
• Beverage export company MSN (#1) Yahoo (#1,#2)
• Food and beverage exports Philippines MSN (#1) Yahoo (#1,#2)

Results:

Within 3 months of launching the site, Globe Span International generated 14 serious prospective business partners via inquiries conducted through their web site. As a result, their Marketing Director expects their export sales for the next 12 months to increase 15 to 20-fold.

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